January 31, 2013
TORONTO: ZEE TV, in partnership with Ethnic Channels Group Limited (ECG), Canada’s largest distributor of third language television services, is launching ZEE TV Canada.
Available to Canadian viewers as a 24 Hour service for the first time, Canadian viewers will now be able to watch their favorite shows throughout the day including Pavitra Rishta, Punarvivaah and SaReGaMaPa and will be available on Rogers, Bell and Telus beginning February 1.
Earlier the channel was in partnership with ATN, but felt they had outgrown the relationship and wanted to address the immediate and ever-growing consumer need for more top notch content.
“The impact and growing importance of the South Asian diaspora in Canada cannot be overstated,” says Suresh Bala, CEO of ZEE Americas. “With the launch of ZEE TV Canada, we are now in a position to address this significant opportunity. ZEE has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada.”
ZEE now has six channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, ZEE Salaam, ZEE Tamizh and ZEE Cinema will now be joined by ZEE TV Canada as a 24/7 channel.
“Ethnic Channels Group is privileged to partner with the #1 South Asian Channel in the World. Canadian viewers will be enthralled by ZEE’s programming repertoire” said Slava Levin Co-founder and CEO of Ethnic Channels Group.
“As the largest distributor of international TV in Canada, the launch of ZEE TV is a great addition to our group” added Hari Srinivas, President of Ethnic Channels Group.
ATN viewers can subscribe to ZEE Canada on Bell (Satellite Channel # 679| Fibe Channel #838); Rogers (Channel #697) and Telus (Satellite Channel #679| Optik TV Channel Coming soon)